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U2 blames Apple for switch to BlackBerry

Posted by admin On April - 10 - 2009

Apple’s tendencies for tight control of its products ultimately drove U2 to abandon the company for sponsorship in favor of Research in Motion’s BlackBerries, the music group’s frontman Bono is now known to have said. In a recent conversation with Toronto DJ Alan Cross that was mentioned to the Globe and Mail, the artist revealed that U2 had approached Apple for designing products but had been rejected, leading the band to switch to RIM when it became clear it could have a more direct hand in final products.

“[RIM] is going to give us what Apple wouldn’t — access to their labs and their people so we can do something really spectacular,” Bono said.

Neither RIM nor U2 has said specifically what will be involved in the collaboration beyond RIM helping to finance U2’s latest tour, though it’s reportedly “not far off” that custom software will be involved.

The news is a symbolic blow to Apple, which from 2004 through 2006 regularly sold U2 Edition iPods that had special colors and engravings as well as discounted or free downloads of U2 music and videos. U2 Edition sales stopped with the release of the first iPod classic, and the company’s only immediate connections to U2 are its sales of (Product) Red iPod nano and shuffle models, which contribute to the anti-AIDS charity co-founded by Bono.

Since Steve Jobs’ return to Apple as CEO, his company has typically refused to outsource or otherwise collaborate on hardware or software design with outside parties, instead preferring to acquire companies or otherwise keep designs to itself. RIM largely controls its own designs as well but has often relinquished some authority to other firms, such as its willingness to let carriers customize their firmware and the software offered on BlackBerry App World.

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6 Responses

  1. blkberry23 Says:

    anybody’s going to cry about greedy bono?

    Posted on April 10th, 2009 at 12:56 pm

  2. lvgirl Says:

    Another joins the team!!!!!

    Posted on April 10th, 2009 at 12:57 pm

  3. princetom12 Says:

    That’s Funny, Bono thinks U2 is still relevant…….

    Posted on April 10th, 2009 at 12:58 pm

  4. Dark_Pixel Says:

    How come Bono didn’t go with Palm?

    Posted on April 10th, 2009 at 1:00 pm

  5. new hits U2 Says:

    U2 on Youtube…

    No Line on the Horizon is the 12th studio record by Irish rock group U2, released on 27 February 2009. The No Line on the Horizon is U2’s first since 2004, the longest time between studio albums in the band’s career. The material was originally broug…

    Posted on April 23rd, 2009 at 3:43 am

  6. Bumbleride 2009 Indie Stroller All Terrain Spice Says:

    Bumbleride 2009 Indie Stroller All Terrain Spice…

    Apple’s tendencies for tight control of its products ultimately drove U2 to abandon the compan [...]…

    Posted on July 17th, 2009 at 4:45 pm

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